OUR TRAINING OFFER
Tourism
TOURISM
Is this course right for you? If you love travel, different cultures, foreign languages and you're passionate
about promoting territories and their beauty, this course is perfect for you.
What will you learn?
The Tourism course prepares you to work in the tourism sector, teaching you how to develop cultural,
artistic, scenic and food heritage of a territory. You will become a professional who can organize tourism
services, manage accommodations and develop marketing strategies for tourism destinations.
In particular, you will gain skills in:
Foreign languages: at least three European languages at an advanced level, essential in international
tourism
Geography and cultural history: knowledge of the world’s main cultural heritage sites, traditions and
cultures
Business economics and tourism management: how to organize a tourism company, how to manage
prices
and costs
Destination marketing: strategies to promote tourist destinations and attract visitors
Digital marketing and online platforms: use social media, booking sites (Booking, Airbnb, etc.) and
tourism
e-commerce
Food and wine and local heritage: knowledge of local cuisine and traditional products as resources
tourism
Where can you work?
Travel agencies and tour operators
Tourism promotion offices and convention bureaus
City tourism offices and municipal tourism departments
Catering and restaurant companies
Museums and cultural sites
Transport companies (cruises, airlines)
What job can you have?
Hotel receptionist, accommodation manager, travel agent, tourism animator, event organizer, destination
marketing specialist, tourism development consultant.
